I turn brand chaos into systems people actually use.

Vik Mistry

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Professional Summary

vik.mistry@outlook.com

(647) 688-1770

Most brands aren't broken. They're just chaotic. Three versions of the logo floating around. A style guide nobody's opened since it was made. Every team member picking their own shade of "brand green." It's not a design problem. It's a systems problem. I spend most of my time closing that gap. Not by making things prettier, but by making them usable: templates people actually reach for, guidelines that survive contact with a real deadline, a shared language so the brand doesn't shift every time someone new touches it. The chaos always comes back if the system isn't built for the people actually using it day to day. So that's what I build for. If your brand feels more like a junk drawer than a system, let's talk.

Skills & Expertise

Ownership Areas:

Brand & Digital System Ownership | Creative Operations & Production Governance | End-to-End Campaign & Initiative Delivery | Cross-Functional Decision-Making (Marketing, Comms, BD) | Design Systems, Standards & Quality Control | Mentorship, Enablement & Team Scaling | Metrics-Aware Creative & Performance Alignment

Techinical Skills:

Adobe Creative Cloud (Advanced) | Figma & Component-Based Design Systems | Motion Graphics & Video Editing | CMS Platforms (WordPress) | CRM & Marketing Automation Support | Email & Digital Campaign Production | AI-Assisted Creative Workflows (Adobe Firefly) | Photography & Asset Production

Recent Work Experience

2021 - 2026

Senior Specialist, Brand and Design

Conyers - Toronto, ON, Canada

Operate as the functional owner of brand and creative systems, ensuring strategy is translated into consistent, scalable execution across channels while balancing quality, speed, and organizational constraints.

  • Brand & System Ownership: Own the application and evolution of brand standards across digital, print, motion, presentation, and experiential touchpoints, acting as the final quality gate for brand consistency.

  • End-to-End Delivery: Lead initiatives from brief definition and messaging alignment through design execution, stakeholder review, iteration, and production-ready delivery.

  • Creative Operations & Workflow Governance: Designed and maintain design systems, templates, and production workflows that enable faster delivery, reduced friction, and consistent quality at scale.

  • Cross-Functional Decision Partner: Serve as the primary creative counterpart to marketing, communications, digital, and business teams—aligning creative decisions with performance goals, timelines, and budget realities.

  • Mentorship & Enablement: Mentor junior designers and creative partners, setting standards, providing feedback, and enabling others to operate independently within established systems.

2019 - 2021

Freelance Digital Marketing & Design Consultant

Digital Marketing & Design Consultant

Selected Clients: CI Financial (Investment), Scotiabank (Banking), ClaimSecure (Insurance)

Provided end-to-end digital and brand systems for clients, acting as both delivery lead and strategic operator.

  • Owned brand development, digital execution, and ongoing optimization for clients across finance, insurance, legal, and creative sectors.

  • Defined messaging frameworks, creative direction, and channel strategies aligned to business goals.

  • Balanced scope, timelines, and budget constraints while maintaining quality and performance outcomes.

2016 - 2019

Design and Production Specialist

AGF Investments Inc.
- Toronto, ON, Canada

Supported enterprise marketing and communications by owning production execution across digital, motion, and presentation channels.

  • Supported enterprise marketing and communications by owning production execution across digital, motion, and presentation channels.

  • Played a key role in a global rebrand, ensuring accurate and consistent implementation across high-volume outputs.

  • Collaborated with marketing, communications, and compliance teams, operating within strict regulatory and quality constraints.

  • Developed a deep understanding of governance, approval flows, and risk-aware creative delivery.

Education

Graphic Design

Seneca College - Toronto, ON, Canada

Credential Awarded: Ontario College Advanced Diploma

Certifications

Adobe Firefly Essential Training | Completed 2025

Top skills covered: Adobe Firefly | Artificial Intelligence for Design | Artificial Intelligence (AI)