Brand & Digital Systems Lead | Creative Operations & Ownership
Vik Mistry
Professional Summary
vik.mistry@outlook.com
(647) 688-1770
Senior brand and digital professional with 10+ years of experience owning creative systems, workflows, and delivery outcomes across regulated and corporate environments. Operates at the intersection of brand, digital execution, and operational leadership; translating strategy into scalable systems that teams can actually run. Known for end-to-end ownership across messaging, design, production, and optimization, with strong judgment around trade-offs involving timelines, budgets, and performance. Trusted partner to marketing, communications, and business leaders; ready for formal scope, title, and accountability aligned to ownership.
Skills & Expertise
Ownership Areas:
Brand & Digital System Ownership | Creative Operations & Production Governance | End-to-End Campaign & Initiative Delivery | Cross-Functional Decision-Making (Marketing, Comms, BD) | Design Systems, Standards & Quality Control | Mentorship, Enablement & Team Scaling | Metrics-Aware Creative & Performance Alignment
Techinical Skills:
Adobe Creative Cloud (Advanced) | Figma & Component-Based Design Systems | Motion Graphics & Video Editing | CMS Platforms (WordPress) | CRM & Marketing Automation Support | Email & Digital Campaign Production | AI-Assisted Creative Workflows (Adobe Firefly) | Photography & Asset Production
Recent Work Experience
2021 - 2026
Senior Specialist, Brand and Design
Conyers - Toronto, ON, Canada
Operate as the functional owner of brand and creative systems, ensuring strategy is translated into consistent, scalable execution across channels while balancing quality, speed, and organizational constraints.
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Brand & System Ownership: Own the application and evolution of brand standards across digital, print, motion, presentation, and experiential touchpoints, acting as the final quality gate for brand consistency.
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End-to-End Delivery: Lead initiatives from brief definition and messaging alignment through design execution, stakeholder review, iteration, and production-ready delivery.
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Creative Operations & Workflow Governance: Designed and maintain design systems, templates, and production workflows that enable faster delivery, reduced friction, and consistent quality at scale.
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Cross-Functional Decision Partner: Serve as the primary creative counterpart to marketing, communications, digital, and business teams—aligning creative decisions with performance goals, timelines, and budget realities.
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Mentorship & Enablement: Mentor junior designers and creative partners, setting standards, providing feedback, and enabling others to operate independently within established systems.
2019 - 2021
Freelance Digital Marketing & Design Consultant
Digital Marketing & Design Consultant
Selected Clients: CI Financial (Investment), Scotiabank (Banking), ClaimSecure (Insurance)
Provided end-to-end digital and brand systems for clients, acting as both delivery lead and strategic operator.
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Owned brand development, digital execution, and ongoing optimization for clients across finance, insurance, legal, and creative sectors.
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Defined messaging frameworks, creative direction, and channel strategies aligned to business goals.
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Balanced scope, timelines, and budget constraints while maintaining quality and performance outcomes.
2016 - 2019
Design and Production Specialist
AGF Investments Inc.
- Toronto, ON, Canada
Supported enterprise marketing and communications by owning production execution across digital, motion, and presentation channels.
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Supported enterprise marketing and communications by owning production execution across digital, motion, and presentation channels.
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Played a key role in a global rebrand, ensuring accurate and consistent implementation across high-volume outputs.
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Collaborated with marketing, communications, and compliance teams, operating within strict regulatory and quality constraints.
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Developed a deep understanding of governance, approval flows, and risk-aware creative delivery.
Education
Graphic Design
Seneca College - Toronto, ON, Canada
Credential Awarded: Ontario College Advanced Diploma
Certifications
Adobe Firefly Essential Training | Completed 2025
Top skills covered: Adobe Firefly | Artificial Intelligence for Design | Artificial Intelligence (AI)